USING ICT TO DELIVER SUBJECT SPECIFIC OBJECTIVES
Business Studies

Key Stage 4

Year Group:

Year 10

Topic:

Marketing

Marketing strategies used by large companies to promote their products

For example: What previous knowledge will the pupils have? Will the activity take place in the classroom or in a computer suite?

Pupils would have looked at the four p's and how this contributes to the promoting of products. The significance of creating opportunities whereby products can become successful, especially from the suppliers point of view.

Pupils should:

Understand the importance of marketing a product, be aware of marketing strategies in relation to products. Pupils should develop the skill of recognising what strategies companies use to promote their product.

(Main reasons for using ICT in this/these lesson(s))

Internet would be used to look at company web sites to collect information.

Use of software to use for presentation purposes.

Computers with Internet access. Presentational software. Worksheet for collection of data.

1. Teacher input - criteria for searching of web sites.

2. Group discussion.

3. Pupils accessing Internet collecting data.

4. Group discussion on data collected.

5. Use of presentation software.

6. Presentation to class by each group.

7. Class discussion with teacher on findings.

8. Individual pupils to research a company of their own to find out marketing strategies.